Marketing toolkit

Carola Poleij | head of marketing & communications | carola.poleij@oerol.nl
Geert Jan Schipper | marketing strategist | geertjan.schipper@oerol.nl
Jannie Post | coordinator print & design | jannie.post@oerol.nl
Vàlerie Valk | designer | valerie.valk@oerol.nl
Miska Aksular | press coordinator | miska.aksular@oerol.nl
Anne Maartje Vroegop | content marketer | anne.maartje.vroegop@oerol.nl

Call for Performance Texts and Images

• Theatre and Expedition: March 3, deadline March 12
• Spoken Word, Music, and Street Theatre: March 31, deadline April 11

Friends of Oerol receive programme poster: May 9*
Programme launch on oerol.nl (including timetable and interactive map): May 13*
Ticket sales start:

• Staff / Press / Professionals: May 19, 12:00 PM*
• Friends of Oerol: May 20, 8:00 PM*
• General: May 23, 8:00 PM*

Oerol Festival 2025: June 13–22
Aftermovie release: First week of July

*Note: These dates are subject to change. We will communicate the final dates as soon as they are confirmed

During the festival, photographers and videographers working on behalf of Oerol will document the event. They will photograph (almost) all performances. These photos are shared with the press and used on our own channels. All low-resolution photos are made available free of charge (e.g., for social media use, with proper credits). If you are interested in high-resolution photos for your own use, our selected photographers offer these at an additional fee. Let us know if you would like to use this service, so we can account for it in our planning.

For video coverage, you can contact Terschelling TV via info@terschelling.tv.

Drone filming is prohibited during the breeding season on Terschelling. Oerol has obtained special permission for our certified drone pilot, Jelte Keur. He works in close collaboration with Staatsbosbeheer, safety services, and the municipality. If you have specific drone filming requests, please coordinate with us via publiciteit@oerol.nl. We may be able to include your needs in Jelte’s schedule.

We will promote each programme component in the following ways:

• We will include the performance, act, or Expedition in our programme overview on oerol.nl.
• A selection of programme elements will be featured in our newsletters for professionals, Friends of Oerol, and the general public.
• We will post news updates on our website about the programming.
• We will share posts on our social media channels: Facebook, Instagram and LinkedIn. If you have a fun idea or want to do an Instagram take-over, feel free to contact Anne-Maartje Vroegop via publiciteit@oerol.nl.
• We will create a programme poster for the Friends of Oerol, which will be sent to them before the programme launch.
• Information about performances will be included in the timetable and on our interactive map.
• We will print and distribute cycling maps, which will be available during the festival.
• A selection of the programme will be featured in the Oerol Daily Newspaper, with text, images, and video (during the festival).

We greatly appreciate it if you can also share content about your participation in the Oerol Festival. Use the hashtag #Oerol25 and tag us in your post. Hearts and shares from us are guaranteed! <3

During the Oerol Festival, accredited press members can reserve press passes. We will inform you if members of the press, photographers, or camera crews express interest in attending one of your performances. Feel free to invite journalists yourself as well. If they indicate they wish to attend your performance, please direct them to us. Contact Miska Aksular via pers@oerol.nl, and we will arrange a press pass for them.

The attending press at Oerol reviews almost all performances that are premiering at the festival. Please let us know by May 1st the date and time of your performance’s premiere by emailing pers@oerol.nl.

We would appreciate receiving a maximum of 10 A2 posters at our office on Terschelling. We will then distribute them throughout the festival hub and other locations on the island. Please send your posters to:

Oerol Festival
att. Jannie Post
Zuid-Midslandweg 4
8891 GH Midsland, Terschelling

On Terschelling, there is a strict ban on the distribution of flyers, which is actively enforced by the municipality with fines. It is also prohibited to distribute items such as saddle covers, booklets, or other (plastic packaging) materials that could potentially be left behind in nature. This policy aligns with our Ecological Compass, the permits granted, and our commitment to preserving nature and reducing our environmental footprint.

We do allow for small-scale sales of your own merchandise (from a box) at your location after a performance or project, provided the items are for sustainable use and free from plastic packaging. Also consider the impact of the products in production and transport (where and how), or use a product with a reliable label (see chapters 7, 8 and 14 of this document).

Once the sales moment is over, the box should be closed and put away, and the surrounding area should be cleaned up. If your programme component is at De Deining, you are permitted to sell your items (during and up to half an hour after the act) at Oerol’s merchandise stand at De Deining. Contact lotte.fokkens@oerol.nl for scheduling and details.

For specific requests regarding the decoration of your performance location, please contact the production coordinator assigned to your performance.